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Tuesday, September 14, 2010

Linking Film Storytelling to Activism with Robert West (9/15/2010)

LISTEN TO THIS SHOW CLICK HERE              


In my first show in the new fall season I am joined by Robert Westco-founder and executive director of Working Films—an international not-for-profit organization committed to linking high quality non-fiction media to serious activism. 


Now in its tenth year, with offices in New York, North Carolina and London,  Working Films has partnered or collaborated on audience and community engagement and non-traditional distribution efforts with celebrated documentary campaigns, including Dirty Business, Freedom Riders, Ghosts of Abu Ghraib, Everything’s Cool, Moving to Mars, Erasing David, Age of Stupid, No Impact Man and many others. West has presented case studies and highlights of Working Films’ successes at the Sundance Film Festival, at the Center for Social Media at American University, at Channel 4 BritDoc’s Media Conference, at Sheffield’s Doc/Fest and other venues.


The organization operates in several ways, helping about 50 films and filmmakers a year through filmmaker residencies and what West calls "non-traditional public relations" such as connecting the film to audiences through the use of social media tools.
Robert West, Executive Director, Working Films


Working Films researchers the issues involved in their movies, finds out what non-profits are working on them, then helps the filmmaker find target audiences, the right setting for screenings, how the documentary can be tied into policy issues. Strategy summits take one film and pair the filmmaker with interested non-profits, then helps them strategize a two to three year release campaign.


I would say Mr. West and his organization has the answer to every nonfiction filmmaker's audience member who after watching the film asks the question, "What can I do?"


UPCOMING EVENT Hosted by Working Films -"The Good Pitch"
http://events.workingfilms.org/workingfilms/events/show/12136




                                                                                                          Latest Interview: Robert West of Working Films